As customers' demands and expectations evolve more rapidly, it is important to have a fluid software development process that can enable enterprises to provide customers with unusual and captivating digital experiences.
As per a recent Forrester report on Digital Transformation Using Node.js, Node.js is quickly becoming an application development platform that gives developers the ability to build and deliver digital experiences.
Node.js provides the following capabilities to developers:
Create APIs that offer support for both application and experience demands
Rapid experimentation using new and existing business data
Accelerate the process of application modernization
Deliver digital experiences across multiple platforms including mobile and web
Innovate on the future connected device digital experience
Apart from the digital startups in and out of the Silicon Valley, many enterprises around the globe are looking to use Node.js to aid in their digital transformation journey.
So, let's check out the five areas of digital transformation where you can leverage Node. Should you loved this information in addition to you want to obtain more info relating to ecommerce digital transformation
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Understanding Your Audience Better:
Enterprises are investing in various tools and systems to understand the specific market segments and geographies better.
You must identify things that leads to customer happiness and satisfaction. You can take help of analytics tools that help you understand customer scenarios. Information derived from these analytics tools will help you make informed data-driven decisions.
Achieving Top-Line Growth:
Enabling digital transformation (DX) for your organization can help in enhancing in-person sales conversations. Instead of using paper-based presentations or slides, your sales employees can make use of appealing, interactive slides or presentations, for example, using tablet-based presentations.
Moreover, thoroughly understanding your potential customers also help your enterprises to transform and better the sales experience through highly personalized sales and customer service.
Building Better Customer Touch Points:
New digital services can help your company improve customer service drastically.
For instance, introducing new mediums to foster better internal and customer communication. Rather than visiting a local branch of a business, you can allow your customers to interact with you through social media channels such as Twitter or Facebook. Also, self-service digital tools can be built for saving both time and money that you can otherwise focus on other important activities.
Data-Driven Performance Management:
By building or leveraging efficient analytical capabilities, you can make informed decisions driven based on real data and not just assumptions. Digital transformation is basically changing the way how your enterprise makes strategic decisions.
With the help of various new tools for strategic planning, you can deliver sessions for employees as well as stakeholders, rather than just for specific groups, teams or departments.
A lot of businesses extend their physical offerings along with the digital ones.
For examples, news outlets augmenting their print offerings by providing digital content and FMCG businesses setting up rich eCommerce stores to sell their physical products online. By utilizing Node.js to enable digital transformation, businesses don't just extend their current offerings but also come up with new digital assets that complement the conventional ones.
For example, connected devices such as GPS trackers that can help you report activity to the cloud and provide value to your customers via personalized recommendations.
What other benefits can Node.js provide to enable digital transformation for your organization? Let us know in the comments below.